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The Weekend Neos Kosmos : 1 August 2015
12 THE WEEKEND NEOS KOSMOS | SATURDAY 1 AUGUST 2015 DIGITAL.NEOSKOSMOS.COM Greek mobile marketing John Doxaras’ Warply wins Mobile Innovative Company 2015 NELLY SKOUFATOGLOU John Doxaras, co-founder and CEO of Warply, has since 2012 become one of Greece's most successful young entrepreneurs, taking his start-up idea to the next level. His mobile marketing company, despite being born in the midst of the financial crisis, almost instantly received $500,000 funding from several sponsors, boosting its expansion to the United States, UK and Germany, with potential for growth in Latin America. What many don't know is that, previous to his marketing accolades, Doxaras left a promising career in physics, working on the world's largest and most powerful particle accelerator. "When I took the decision to drop my academic career I had the privilege to already be part of the CERN LHC simulation, condense matter group in Cavendish lab at Uni of Cambridge and have co- authored five papers," Doxaras says. "It was a tough decision, but I just wanted to work on problems that would impact millions of people’s daily routine." Greece is suffering its biggest ever brain-drain, which in John Doxaras' opinion is the most catastrophic outcome events in the country during the last 40 days. "We face the great danger of having to say goodbye to another 100-200 highly-skilled professionals until the end of 2015," he stresses. "This number adds to the 300,000 Greeks who have already left since 2009, the beginning of austerity." For Doxaras, increasing GDP and achieving surplus cannot be delivered without the brainpower left in the country. For that reason, John turned down several job offers and decided to return to Greece and contribute his bit to the country's wounded economy. Not only did he see Warply's stocks skyrocket, but he managed to employ dozens of young entrepreneurs and creatives, who would otherwise seek challenging career opportunities beyond Greek borders. His idea offers a cloud-based toolbox that enables brands, agencies and publishers to directly send interactive, contextuallyrelevant mobile marketing campaigns to their customers. Brands can take control of their communication channel, directly talk to customers by sending marketing campaigns to their smartphones. Its mobile marketing toolbox powers up monetisation, loyalty and engagement. "Using the power of rich push notification campaigns, brands allow their mobile users to purchase goods and services directly from their smartphones," Doxaras adds. "Coming so far has been a funny roller-coaster of mixed feelings, with several frustrations and great moments, but the bottom line is about creating value and winning your clients’ and partners’ trust." Warply, a fledgling pioneer in mobile marketing and CRM in Greece, expanded its premium ad network to sites and media from the Greek region, thus becoming the first premium mobile advertising network throughout Greece more than a year ago. The expansion of Warply's ad network in the Greek region came as a response to the great demand of the advertising market and especially of the retail sector, given the impressive results from mobile campaigns with hyperlocal targeting. Last month, the Warply team attended Mobile Excellence Awards 2015 in a glamorous ceremony, where the top influencers of the mobile marketing industry were present. The Greek team took several awards home, including one for the Most Mobile Innovative Company for 2015. With a total of seven awards to be proud of, Warply made it amongst the top performers in mobile marketing, for its continuous effort to provide a fully integrated marketing automation platform and deliver engaging personalised mobile campaigns. "The Mobile Innovation & Entrepreneurship Award for one of our most important achievements so far, our platform Warply Engage 2.0, is one of the achievements we are most proud of," says Doxaras. "The platform, utilising our know-how to the greatest degree, entails topnotch mobile marketing automation services, such as mobile coupons, locationbased newsletters and push notifications on the website, providing totally captivating personalised campaigns." Furthermore, a more in depth segmentation could be achieved based on behavioural patterns. Its platform essentially uses push notifications to deliver targeted campaigns and audio, video and other interactive content directly to users. The platform allows for geographical and behavioural targeting to enable Warply customers to better personalise marketing campaigns. "We know that we do business Increasing GDP and achieving surplus cannot be delivered without the brain power we have left in Greece. in a high growing and rather innovative field; mobile will disrupt all traditional industries," he stresses. "In that perspective awards are always welcome, especially when you are focusing on introducing massive scale and scale delivered through life-changing technologies." Meanwhile, consumers are developing an ever-closer relationship with their mobile devices, boosting the growth of mobile commerce at a rate triple Warply Ad Network is the leading premium mobile advertising network in Greece, also covering Cyprus, Spain and lately India. The start-up, while expanding in the US, UK and Germany, is eyeing the Australian market.
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