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The Weekend Neos Kosmos : 29 August 2015
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 29 AUGUST 2015 17 OSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 29 AUGUST 2015 17 phenomenon phenomenon “Behind every great woman is herself.” linking it back to us, creating an influx of 3,000 followers at once. Everything has gone mental since." Her label's clear aesthetic and lifestyle representation has put it on top of the fashion marketing game in a little over two years. At nearly 140,000 followers, Zachary's social presence has come a long way. The designer believes, however, that - apart from involving a lot of hard work, good ideas and quality as well as affordable prices - part of her success is also due to fate. "If that pattern designer hadn't walked in, if I didn't bump into Sydney Fashion Blogger on the street, who knows what would have happened." The most interesting and challenging part for Effie has been getting the label off the ground. She was watching herself build something literally from nothing and each day a tiny piece of the puzzle would come together. "There were so many times I thought I should just give up but every single time I felt it wasn't working I pushed through it," she tells Neos Kosmos. Effie has recently enrolled in a patternmaking course to further her technical knowledge and develop as a designer. She is always after introducing new fabrics and expanding to thicker, more structured fabrics. "There are so many facets of this journey on a daily basis," she continues. " But I'm such a control freak that I have to stay in charge of everything. "I want to be involved in every process because if I'm not controlling every aspect of it it's not going to turn out the way I want it to." Effie was predominantly raised by her multi-tasking and assertive yiayia, as both her parents were working fulltime. She speaks Greek fluently and wishes to stay connected with her Greek heritage, which she wants to pass on. "I draw much inspiration from ancient Greek designs and Olympian goddesses. Some of our bestsellers feature that draping technique and styles from that era that perfectly accentuate the female figure." Zachary's newest collection ranges from $50 to $300, with dresses, tops, skirts, pants and gowns providing effortless glamour with a flattering fit, while each garment is handcrafted by expert Australian machinists using only the finest fabrics. Effie tries to take into consideration not only different budgets, but all shapes and sizes, making her brand's tight-fitting style wearable for curvier girls. "In essence, Zachary was created to be worn by elegant, quality-conscious women who refuse to blend in with the crowd, whether these women are skinny, curvy or even pregnant. "We have invested in the right fabrics and techniques to cover as many women's needs as possible," she says, taking pride in her success. The label has attracted the attention of local and international media publications, bloggers and celebrities. The young fashion entrepreneur aspires to continue the Zachary legacy into the future, extensively broadening her market, whilst providing international accessibility. "The unveiling of our website which enables online shopping has helped us develop further, increasing brand awareness in European markets and especially the US, our next venture," she reveals. "We are looking at our third location already and my goal is to be in every major shopping centre within the next five years." For more information visit www. zacharythelabel.com and check @ zacharythelabel on Instagram.
22 August 2015
5 September 2015