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The Weekend Neos Kosmos : 20 August 2016
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 20 AUGUST 2016 13 FOOD Burgers done the Greek way The first Goody’s Burger House opens in Melbourne, Australia NELLY SKOUFATOGLOU A new burger experience has just arrived in Melbourne, creating a seemingly endless line of foodies at the corner of Lonsdale and Russell street. Goody’s Burger House is Greece’s leading fast-food brand name and now it has its own home in the heart of Victoria with its first branch in Australia, on the ground floor of Melbourne’s Greek Centre. The chain also holds first place in the quick service restaurant market in southeastern Europe and is number one in brand recognition in the foodservice category. Goody’s, owned by Greek food conglomerate Vivartia, has launched its dynamic growth accross Europe, spanning 150 restaurants in Greece, Cyprus, Albania, Skopje, Belarus and the Indian Ocean (Mayotte), while Kosovo and Saudi Arabia are to follow. For Australia, the company that holds the master franchise rights is Mediterranean Casual Restaurants, and the franchise rights have been acquired by prominent Greek Australian businessman Kostas Tagalakis, who is planning for at least ten Goody’s restaurants to open in the major urban cities of Australia within the next five-year period. Goody’s follows a contemporary fast casual dining model, focusing on the customer who seeks aesthetics within the context of a casual burger house. On the menu level, the recommendations are primarily based on the variety of burgers, made from 100 per cent locallysourced ground beef, but also signature dishes, fresh salads and BBQ chicken wings. The superior service adds value to an all-round great customer experience, with specially-trained staff welcoming customers, explaining the menu in detail and making friendly suggestions. The Greek Centre is certain that Goody’s will become the new benchmark in the fast casual dining market and bring Lonsdale Street back to life. The main concern of the company is to maintain the high value of the brand by constantly upgrading the customer experience, focusing on the consumer while offering a clear and unique taste footprint and the uncompromising quality of its raw materials. Andrews Hamburgers move upmarket Greg Pappas has opened a second store for his much-loved burgers MICHAEL SWEET B efore this month you needed to get to Albert Park to sample the best burger in Melbourne, but now if you’re anywhere near the Queen Victoria Market, getting your teeth into an Andrews Hamburger has become a whole lot easier. The new shop at 155 Franklin Street launched three weeks ago and co-owner Greg Pappas says it’s more of the same winning recipe. “It’s a big investment and it’s still a baby, but like any new business it’ll take time. Hopefully in six months time we’ll be kicking goals,” Greg told Neos Kosmos. “So many times I’ve said ‘let’s open up another store’. We just saw this site and thought, let’s bite the bullet.” At around 120 square metres the new store, decked out with a slick interior fit, dwarves the original, combining a retro ‘diner’ feel with chic contemporary lines, a cool black-and-tan colour scheme, and more than a passing reference to the traditional grill restaurants and milk bars that once graced most Australian towns and cities. Greg’s Albert Park business dates back to 1939, when the burgers it sold cost a shilling and threepence each. In 1957, Greg’s uncle Andrew Georghiou took it over and passed it on to his nephew 12 years ago. “Fifty years ago a burger store like Andrews was the norm,” says Greg. “They were stores with a Greek or European background serving great honest food.” For Pappas, who graduated from RMIT with a business marketing degree, with the high street saturated with the massproduced homogenised fare of McDonalds, Burger King and the like, the key to his business’ success is tradition and quality. “Time has passed and we’re a rarity now, but we’re a niche market where customers know they can get a good old Aussie European burger.” With the Franklin Street shop attracting new customers each day, Greg says anyone looking for a job in Melbourne’s finest burger emporium should call by. “Pop in or give us a call. You get free training.” Andrews Hamburgers’ city store is at 155 Franklin Street (Fulton Lane), Melbourne, VIC. Telephone orders on (03)9328 2825. Andrews Hamburgers’ bestseller is the burger with ‘the lot’- a mega beef patty, heaped with fried onions, melted cheese, shredded lettuce and cabbage, and draped with a fried egg and generous slices of bacon, topped and tailed with a toasted sesame seed bun. Greg Pappas (L) with brother-inlaw and business partner Greg Mitropolis at the new store.
13 August 2016
27 August 2016