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The Weekend Neos Kosmos : 15 October 2016
12 THE WEEKEND NEOS KOSMOS | SATURDAY 15 OCTOBER 2016 DIGITAL.NEOSKOSMOS.COM Gabriel Nikolaides on being a Cool Artisan NELLY SKOUFATOGLOU trying hard to play it cool, but his success is proving him wrong. As an avid traveller who loves to mix and match both in his kitchen and in his wardrobe, on his blog he features recipes, travel and outfit posts. The Athens-based ‘artisan’ is one of the lucky ones who have made their hobby a full time job, turning their personal lifestyle into a successful platform. Having worked as a fashion editor in some G of Greece’s most reputable publications, his decision to drop a promising career in order to pursue his dream amid Greece’s financial crisis was initially met with scepticism. With a lot of hard work, many sleepless nights and determination, Gabriel is now one of the country’s most popular self-taught cooks, whose work is being recognised by multi-awarded chefs and has brought about several collaborations, including TV show spots and columns in food magazines. How does a fashion editor turn food blogger and manage to combine the two? A lot of people have told me from time to time that it is “weird” for a blog to be hosting food and fashion at the same time, whereas for me it was a natural progression. Fashion and food are the two main things I’ve been interested in my entire life. In every magazine or website I worked for as a journalist I abriel Nikolaidis is the Cool Artisan. He says he’s nothing more than a fashion editor turned food blogger would somehow always end up editing the food and fashion categories. I could do a fashion show review and then interview a chef on the same day. When I finally decided to build my own, personal website, I knew that it could be nothing other than a site devoted to the things that have moulded me into who I am; the things I love the most. Is it easy to combine food, fashion and travel on the same website? It is a depiction of my personal life, therefore I cannot complain that the combination of the two increases the level of difficulty. I enjoy travelling, trying out new recipes and experimenting with new trends all the same. There’s nothing ‘hard’ about uploading what you find extremely pleasurable. The not so ‘easy’ part is time limitations, as a day only has 24 hours and I can’t spend as much time to do everything as thoroughly as I would like. Has your life changed since you’ve launched Cool Artisan? Unquestionably. If you take into consideration the fact that I quit my job to focus exclusively on my blog, yes, it has changed, significantly. I’ve learned so much on so many things, have had the opportunity to collaborate with many gifted professionals and people I’ve always admired. I have travelled enough and become a better photographer. Above all, I’ve learned to defend my work. What is your main job now and how do you combine it with preparing posts for Cool Artisan? I have worked as a journalist for several magazines and websites, as well as a public relations manager for luxurious hotels. I currently work as a social media manager for different brands, mainly from the food and travel industries, curating their digital image and presence. My posts tend to take up much of my time, which is why I’ve decided to group and schedule them over a span of days to gain myself some extra hours. There are recipes that need eight minutes to execute and others that might need 24 hours to complete. This week I will have exceeded 500 recipes on the website. How hard is it for someone like yourself to survive in Greece? Has the crisis affected the media industry? To be honest, it is extremely hard. The problems don’t stop at the unemployment, the bureaucracy, the ridiculously low salaries or at the uncertainty the future holds. The major blow is the pessimism and disappointment that is rooted in the hearts of the majority of the Greek people, regardless of age, and immobilises, numbs them. They can’t picture themselves being creative, happy, content with their lives anymore. What’s your secret? Are you always as positive and bubbly as you look online? Yes. Always. To the point that I become obnoxious to whomever enjoys being miserable and constantly feels like every mishap is the ‘end of the world’. I don’t think I have a secret, but the only thing my life has taught me is that we all have a super power: attracting what we want to attract. If you truly want happiness and success in your life and you’re open then it will come your way. It is not easy to make it happen from the first second you set your mind to it, but if you are determined, it won’t take long to see results. Where do you see yourself five years from now? I’ve quit doing that. I’m positive the universe will take me to a good place. For more Cool Artisan posts go to www.coolartisan.net/gr or head to Instagram @gabnikolaidis Gabriel Nikolaidis.
8 October 2016
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