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The Weekend Neos Kosmos : 7 January 2017
14 THE WEEKEND NEOS KOSMOS | SATURDAY 7 JANUARY 2017 DIGITAL.NEOSKOSMOS.COM Embracing the heart of summer and the soul of the sea the Sun of a Beach way The premium Greek beach towel label exclusively designed for style-savvy summer lovers launches in Australia NELLY SKOUFATOGLOU S un of a Beach is one of the most popular summer brands in Greece, offering premium beach towels and beach accessories featuring one-of-a-kind prints and high-quality materials. It was in 2012 that two friends − fashion designer Melina Pispa and stylist Ellie Rountou − came up with the idea under the bright Greek sun. Rountou had a long career as fashion editor for the Greek edition of Elle magazine, while Pispa had started her eponymous bridal label in 2004. With their combined forces and knowledge, success was only a matter of time. Even amid the hardest time of Greece’s financial recession, their towels were topping the sales, becoming a sought-after fashion accessory. It did not take long for the brand to become a favourite on social media, with Instagram boosting their sales beyond Greek borders. The Mediterranean towels are now hitting the coasts of Australia, rounding up the brand’s 100 per cent global outlook. “For Greeks and Australians alike, a trip to the beach can be a fashion statement, apart from a relaxing, careless experience,” Melina Pispa tells Neos Kosmos, “which is why we decided to launch in Australia. “We’ve spent innumerable summers surrounded by the Greek seas and we know all too well what summer is about. We believe we share the same beach culture and love for summer and sea as the Aussies; that’s why we are certain they will appreciate our product and create strong memories with them. We have had some very positive feedback so far, but we are still at the beginning.” What inspired you to start a beach towel label? It all started back in 2012, when we decided to give the ole beach towel the style it was lacking; make it fashionable. Even though designers were focusing on creating trendy and unusual beach bags, sunnies or bathers, the beach towel remained an accessory of secondary importance. We took top quality towel, soft and absorbent, and combined it with premium cotton fabrics featuring summery patterns, always keeping a seasonal, trendy twist. Our inspiration is the long, hot Greek summers, the deep blue seas and golden sand beaches, juxtaposed with our love for fashion and style.
24 December 2016
14 January 2017