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The Weekend Neos Kosmos : 01 July 2017
16 THE WEEKEND NEOS KOSMOS | SATURDAY 1 JULY 2017 DIGITAL.NEOSKOSMOS.COM Miss Ble Blue brings Greek fashion to Melbourne NELLY SKOUFATOGLOU I n spite of the crisis, the fashion industry in Greece has seen significant development over the years, with many up and coming designers gaining both national and international recognition. Greece's creatives are making waves, presenting the fashion world with original and sometimes innovative ideas, making use of the country's rich cultural heritage and materials. Athens especially has a wide range of popular homegrown brands to present, as well as a variety of different styles. A newly opened boutique in the heart of Hughesdale promises to acquaint Melbournian fashionistas to statement labels dominating the Greek market. Owner Joanna Kouskousis, 48, who was born in Thessaloniki and raised in Australia gave up a successful career in the construction industry to embrace her love for Greek fashion by opening her own store. "I love Greek fashion," she tells Neos Kosmos. "I travel to Greece every year." "I was a contract manager working predominantly on building sites and I used to easily work 12 to 16 hours a day, six days a week. At some point I thought to myself 'if I'm going to be working like this, why not do it for me; do something I'm really into?'. And here I am." The name Miss Ble Blue is inspired by the colour of the Greek flag and it is a combination of Anglo and Greek cultures. Joanna has always been inspired by the way Greek women dress and express themselves through fashion. "There is a large Greek population in Melbourne and we pretty much have everything here. The food, the music . . . just not the fashion," she explains. "Women in Greece are exposed to more trends, brands, and designers being in Europe. Even amidst the turmoil and financial crisis, they find ways to look good; be creative with accessorising and daring extreme, fierce looks without looking kitsch." What Joanna found especially interesting following the latest season trends in Greece was the Hellenicinspired bohemian looks and the digital Katrantzou-style prints. "Designers and fashionistas there are more conditioned to include polymorphism. We think we should all look similar here, based on what 'group' we want to be part of. Most women, especially my age think they should just wear basic pieces and mainly black. "In Greece there is so much variety.
24 June 2017
08 July 2017