Buy This Issue
The Weekend Neos Kosmos : 07 July 2018
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 7 JULY 2018 17 FEATURE EMILY KING - PR AND MARKETING CONSULTANT Emily King is a marketing specialist with extensive experience in the development and delivery of PR & marketing strategies. For the past three years she has been working with some of Australia’s most exciting technology companies. Having a keen curiosity in innovative businesses her experience ensures that Olympia Daily is well-versed in trends and opportunities that provide a foundation to build a purpose-driven company. Her passion for bathhouses and alternative therapies has led her to imagining the future of wellness in Australia along with extensive and sometimes obsessive research of the industry. Olympians," says Emily. "Each Olympian, for us, encapsulates the various dimensions of wellness – from the pleasant to the not so pleasant. The 12 characters provide a narrative and put a face to the various reasons people will visit Olympia Daily." For many people, explains Emily, the word Olympia may conjure up images of the statuesque symbols of physical form and beauty we see everywhere in Greece and also at the Olympics. "And since wellness is beauty and the physical form, it makes sense to appeal to the inherent drive we all have to attain these attributes," she enthuses. "At the same time we deliver so much more than beauty – we offer a complete experience that touches on all the expressions of human nature." At the same time, Olympia Daily will not be limited to just the Greek bath experience but will offer an array of other services and treatments including sento, ikebana and shibari. There is also a food shop. "We are so lucky in Australia to have people from all different backgrounds and therefore it made sense that we draw on global wellness traditions, yet connect them back to the original source of spa, which began in Greece and became an integral part of Roman society," says Emily. "We have combined bathing, healing therapies, nourishment, social connection and even physical movement into a concept that people can actually engage with everyday. It’s a complete approach to living wellness in an urban environment and offers guests the opportunity to personalise their journey to health." Similarly to Ancient Greece, where the baths saw to the needs of the athletes participating in the Olympic Games, later becoming a daily activity of the high society, philosophers and politicians, Olympia Daily's vision is to become an epicentre of a diverse society; a new social experience for Australians that reimagines bathhouse traditions from around the globe. "We want it to be fun to use, good for people's wellbeing and to foster human interaction and community," Sonja and Emily agree. "Ease and accessibility is very important to us, as we want it to be easy for guests to visit us every day, or easily from the CBD. We love the history of the inner city suburbs, which were formerly industrial hubs. There are plenty of large spaces ripe for reinventing, with a growing number of young professionals and households seeking entertainment and wellness amenities." This area has an active community conscience, and we think this is a great place to kickstart a new way of life that aligns with existing lifestyle and environmental initiatives." Knowing that consumers are looking for more meaningful social experiences, and are eager for entertainment that offers a healthy outcome, the Olympia Daily founders want to offer an experience that has the potential to change the way they live, work, and play. "Olympia Daily is essentially a contemporary bathhouse that introduces the mainstream to a new idea of the spa experience: a regularly attended social space that captures both people looking to improve their health, and a place to connect outside of the 'pub scene'," the owners stress. "At the end of the day, we want to create a culture of real wellbeing that enables individuals to find supportive and rewarding relationships and fuel happiness." For more information, go to olympiadaily.com Zappio Ancient baths, Athens, Greece.
30 June 2018
14 July 2018