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The Weekend Neos Kosmos : 01 September 2018
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 1 SEPTEMBER 2018 19 FASHION very proud of the hard work that was done by our families to get us to this fortunate position that we we’re in," they enthuse, breaking down how they love its significance as a playful way to combine their past with their present and future. "Moreover, we have given everything a fresh, yet easily wearable approach with signature weaves of Merino wool blends that are fully machine washable," Effie continues praising her husband's European training and his passion to constantly develop his several styles in their highly commercial designs, while ensuring it's not too tricked up for the over 30s market. The range has evolved with its emphasis on fashion, exceptional quality and very competitive price points. Meanwhile, apart from focusing solely on heavy knitwear, the couple has recently started to introduce light woven garments to their ranges. "Australia is generally a warm country with a very long, hot summer especially in Queensland, Western Australia and even parts of New South Wales so our retailers don't necessarily need knitwear all year round," Effie explains. "Consequently, we People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe. own knit structures. Chris is known to spend hours formulating different knitting programs on his latest Japanese, computerised knitting machines. "We make our knitwear for the modern woman who chooses to wear quality, Italian wool mix garments with a definite point of difference." The couple agrees that "people don't buy what you do; they buy why you do it. And what you do simply proves what you believe"; it is this motto by author Simon Sinek that they think best encapsulates their drive. Colour features strongly in the sharp details over introduced wovens into our ranges only a few years ago. This has worked well for us and is a section of the business that is steadily growing, as can be seen in our upcoming Spring-Summer range." Even though the duo have no intention of entering the male fashion market, given that every range they coordinate takes a very long time "from sourcing the yarns, making the knitted fabric and turning it into a garment to sourcing woven fabrics that sit back with the chosen knitwear", they do plan to expand internationally. "An exciting new element to our business is exporting to the USA. Americans love us Aussies and they seem to love our Greek Aussie story too," says Effie. "We believe in growing the business organically. We started exporting to New Zealand several years ago and feel ready to open our doors to the Northern Hemisphere. Hopefully Greece will be on the cards one day." Chris (L) and Effie (C) with their children.
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