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The Weekend Neos Kosmos : 15 September 2018
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 15 SEPTEMBER 2018 9 NEWS Greek music giant launches new venture in Australia Minos EMI offers curated playlists to Australian businesses and organisations One of Greece's largest and most historic record labels, MINOS EMI (a Universal Music Company) announced a new project, targeted to the audiences of Australia and New Zealand. The seminal Greek music label - the current roster of which includes popular artists such as Giannis Kotsiras, Eleonora Zouganeli, Imam Baildi, Sakis Rouvas, Elena Paparizou, Peggy Zina, Vassilis Karras, Nikos Oikonomopoulos, among others is launching a joint venture with local digital communications agency Just Gold, to provide a new service to businesses, non-profit organisations, institutions and individual professionals, seeking to enhance their brand with musical content. Drawing from the label's immense back catalogue - which is considered one of the troves of contemporary Greek music history, featuring rebetika, laika, traditional (demotic) songs, and the work of semi- client. Three of the biggest stars of the Minos EMI roster, Nana Mouskouri, Sakis Rouvas and Elena Paparizou, between the label’s founder, Minos Matsas, and his daughter and current CEO, Margarita Matsa, at a recent event in Athens. nal artists such as Grigoris Bithikotsis, Stelios Kazantzidis, Giorgos Dalaras, Dimitris Mitropanos, Vassilis Tsitsanis, Markos Vamvakaris, Mikis Theodorakis, Manos Hatzidakis, Yannis Markopoulos, Manos Loizos, Stavros Xarhakos, Stavros Kougioumtzis - the label will produce curated Parramatta celebrates in ‘Greek’ style The fifth annual ‘Let’s Go Greek Festival’ was held last Sunday in the western Sydney area, with people enjoying a day of Greek dancing and good food playlists, in a variety of digital platforms (including Spotify and iTunes), tailor-made according to the profile, values, and specific needs of each "A simple consultation session will open the door to a world full of authentic Greek music for every event and situation," said project manager Sophia Fatouros. "We will discuss your profile, brand, style and needs, navigate you through the repertoire and build with you the music profile that suits you." Speaking to Neos Kosmos, Ms Fatouros - who recently relocated in Melbourne, after a long career in Athens radio and the Greek music industry - explained that this service, which comes at no cost for the customers, is a way for MINOS EMI - founded in 1931 by legendary producer Minos Matsas - to invest in the audiences of Australia, home to one of the largest Greek communities in the world. The project also signals the label's commitment to exploring digital opportunities, and adapting to current trends. According to data provided by Just Gold, 88 per cent of Australians have a smartphone and 40 per cent walk away from a business when it fails to offer a high-quality digital experience. "In the past, the only way to keep in touch with Greek music was by visiting Greek stores in Australia or buying Greek records as a souvenir from your travels in Greece," said Minos EMI CEO, Margarita Matsa (daughter of the label's founder, Minos Matsas). "Now through this collaboration with Just Gold, we will be constantly be close to you. It will be a great pleasure to inform you and provide plenty of opportunities to enjoy Greek music. "Music and lyrics have been our way of communication for many decades now. We live and breathe basically through our songs. We have sung together our joys and our sorrows, our successes and our failures. And that is what we keep on doing." My Greek Odyssey returns to Australian TV with an ode to Serifos and Milos tions of Greece. For the opening of the season, Greek Australian host Peter Maneas will visit the beautiful gems of Milos and Serifos. The crew will visit Seri- fos between 17 and 20 September and film on Milos from 2 to 10 October bringing everything from the islands' great views to the gastronomic culture to light. A great day for people of all ages that attended the Greek festival in Parramatta Last Sunday the Parish-Community of "Agios Ioannis" in Parramatta held their ‘Let's Go Greek Festival’. The event was held in the Parramatta building complex, inside of which the current temple is being housed. A new temple has been designed, with the plans being submitted to the municipality for approval, according to the president of the Community, Kosmas Dimitirou, and there are hopes for the structure to be completed within 2019. The event was deemed a success; warm spring weather was an ally to those who wanted to enjoy a day outside and hun- dreds of people attended the celebrations, which included many activities for everyone - and children in particular; however, the dancing groups of the Community took the spotlight with their skills thanks to the guidance of teachers Dimitris and Stavroula Papapetrou. The festival also featured a display of older and more modern Greek coins by Panagiotis Souleles, an exhibit showcasing the strong Greek-Indian relations through time, guided by Dr Panagiotis Diamantis, as well as other showings by the Macedonian and Pontian bodies of the community and the Greek High School. Many volunteers contributed to the success of the event, which was emceed by popular comedian George Kapiniaris. Also present at the ‘Let's Go Greek Festival’ were his eminence the Bishop of Militoupolis Jacob, the General Ambassador of Greece in Sydney, Christos Karras along with his wife, Katia Gkigkiza, the State Minister of Multicultural Affairs, the honourable Ray Williams MP, the member of the house of representatives, Julie Owens, along with a number of church and community leaders and the local government. The crew and cast of 'My Greek Odyssey', in collaboration with the Greek National Tourism Organization (GNTO) will meet with locals and important personalities on each island, aiming to educate people about each place's unique history and character. Milos island One of the most popular television shows in Australia 'My Greek Odyssey', is about to kick off and expected to attract a large number of Australian viewers to the beauty of Greece. With the Greek islands and especially the Cyclades becoming the top destination in the world according to TripAdvisor, 'My Greek Odyssey' will offer audiences 13 immersive episodes this season showcasing some of the most unique and mesmerising destina- "The show aims to entertain, educate and inspire its viewers to get to know the Greek islands and make them their next holiday destination," the announcement said. The show will be screened in many countries as major international TV channels have already bought copyrights.
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