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The Weekend Neos Kosmos : 15 September 2018
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 15 SEPTEMBER 2018 19 FASHION evoking laughter. All jokes aside, each item comes with a small note telling the story of the figure or object depicted, in a bid to make ancient Greek history and culture accessible. "I see Greek historical heritage as universal [...]", Gavrilou explains. Before kick-starting her career as a business entrepreneur, Gavrilou was working as a script writer, a profession she still loves and practices whenever an opportunity arises. Her latest work is diverse, from a graphic novel raising awareness on neurodegenerative disorders to a theatrical comedy having recently premiered at renowned Bob Theatre Festival in Athens. While her decision to establish The Greek Imp coincided with the onset of the economic crisis in the country, Gavrilou didn't see this as an inhibiting force. Instead the greatest challenge, she says, was juggling motherhood and managing a new business. "This is also why it took me four years to come up with new collections. And before I knew, I had three new collections, 15 brand new designs [...] I see it as a sign of suppressed creativity," she says, laughing, and concludes with a personal note which could however inspire any professional taking a leap into the unknown: "I don't have prior business experience to compare with, meaning before as opposed to during the economic crisis. "The one thing I know for sure though is that when you make a decision, you just work until you accomplish your dream. "There will always be obstacles, but you can find a way to overcome them or change your direction [...] "I remember a phone call with a cousin of mine - who is a businessman - when I first started. He was trying for about an hour to discourage me from moving forward with the project telling me to wait and see how the crisis would unfold. To be honest he got me stressed but nevertheless I moved on. "It's good to have an opposing voice balancing enthusiasm, but at the end of the day, it is up to us to choose our next steps." Thaleia Karafyllidou The youngest ever Editor-in-Chief of Vogue is Greek Condé Nast International to re-launch the acclaimed title in Greece Twenty-nine-year-old Thaleia Karafyllidou, has been appointed Editor-in-Chief of the soon to be launched Vogue Greece by Condé Nast International, becoming the youngest editor to ever head the international magazine title. The new Greek Vogue will be published both in print and online as soon as Spring 2019. Speaking to Business of Greek Imp founder, Effie Gavrilou. PHOTOS: DAMIANOS KARTAS Fashion, Thaleia, who is mainly known from her career at Kathimerini, stated how she brings passion and dedication to her role as Editorin-Chief. She also has a strong vision for Vogue Greece, as she wants "to create a multimedia brand – not just a magazine, but a social force with a lot of conferences and events". Working alongside Thaleia will also be Natassa Bouterakou as Publisher of Vogue Greece, Nicolas Georgiou as Creative and Fashion Director, Giorgos Tsiros as Managing Editor, Elis Kiss as Fashion Features Editor and Dionisis Andrianopoulos as Art Director. Karina Dobrotvorskaya, Executive Director of editorial development at Condé Nast International said that "there is a very interesting fashion landscape and audience in Greece who are eager to embrace newer international and local brands". "Vogue Greece will be the leading fashion and lifestyle magazine featuring Greek creativity and talent in fashion, design, culture, style, beauty, travel, art and so much more," she added.
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