Buy This Issue
The Weekend Neos Kosmos : 05 January 2019
THE YEAR AHEAD: MEDIA & BUSINESS 6 THE WEEKEND NEOS KOSMOS | SATURDAY 5 JANUARY 2019 DIGITAL.NEOSKOSMOS.COM Fostering the inherent passion and entrepreneurial spirit in the Hellenic Australian community in 2019 GEORGEGINA POULOS Greek media in Australia: Is there a future? CHRIS DESPOTAKIS Although the Greek media landscape has changed dramatically over the last few years with terrestrial radio and print media being challenged by online news and social network platforms, Greek media continues to survive, and even thrive, by having quickly adapted to these new technologies and mediums. It survives as a de facto ambassador for the Greek language and culture whilst assisting with integration into the Australian mindset. Greek media, mainly radio and print, established itself in the late 50's and onwards, during the large wave of Greek migration to Australia. It focused and targeted mostly the "involuntary migrant". The migrant that arrived as a consequence of economic and political turmoil in Greece. It became a carrier of the home culture and alleviated feelings of homesickness. As English proficiency was limited, many connected with Greek media outlets immediately as it helped them overcome literacy barriers and served as a valuable, and to some extent indispensable, news, entertainment and social calendar source. This remains just as rel- evant today, especially for the elderly, in their original terrestrial transmission tower and hard-print forms, as financial and proficiency factors render the internet information highway a foreign concept. Greek radio and their targeted demographic: their fellow expatriates and families. Recent professional Greek immigrants, however, are more likely to access mainstream and local Greek media sources via the internet due to Greek newspapers and radio are integral to the media mix in Australia. They promote integration rather than separatism. newspapers continue to reinforce the Greek community's ethnic and cultural identity. They overcome literacy barriers to help connect with news, information and assist with an understanding of available services and an individual's rights in their adopted country. They champion political and financial activism in Australia on behalf, and for the benefit of their country of birth, Greece. They have also, and continue to provide, a platform for the Greek business community to grow and promote their products and services, as mainstream media can be cost-prohibitive and to some extent, irrelevant to their bilingual proficiency in order to stay on top of the news cycle and events in their country of origin, as well of their country of settlement. A further challenge involves the Aus- tralian-born children of migrants who are unable to connect with Greek media in the home language of their parents. These issues pose a new set of challenges for Australianbased Greek radio stations and newspapers. The online versions of their services have to provide an English language pathway with thematology that is both relevant and for easy consumption. The obvious solution is diversification of existing services rather simple online mirroring. This, fortunately, seems to be the direction being taken so far by the premium Greek radio stations and newspapers and thus providing them an extension of their timeline. Greek newspapers and radio are integral to the media mix in Australia. They promote integration rather than separatism. They are an indispensable settlement resource for new migrants, whilst the wellestablished migrants continue to benefit by learning about valuable Health and Social Services, local events, cultural festivals and being entertained. For many, it remains their only window to the world. *Chris Despotakis is the owner and Managing Director of Radio ENA. Since Ancient times, and throughout history, Greeks have consistently triumphed and conquered adversity, poverty, war and the challenges of mass migration through their entrepreneurial spirit. It's in our DNA to create, develop, design, build, adapt and to imagine what could be possible, to strive for the best outcomes, to take risks and have the courage and vision to be entrepreneurs. It's in my DNA! My grandparents, my mother and her two brothers immigrated in the early 50's to create a new life in Australia and they did just that, they worked hard but they never lost their entrepreneurial spirit and drive. Growing up, I was surrounded by entrepreneurs, my grandparents, my parents, my uncles, my neighbours thus giving me the courage to run my own business at the age of 19. It was instilled in me from a young age to have a strong work ethic, to be passionate about what I do and to have a techni, a transferable skill set that I could use in whatever field I chose. I've kept those lessons with me as I have navigated through my own career path. Starting out as a young businesswoman, to living abroad, to working in corporate environments as a senior executive and to leading a community organisation. The Hellenic Australian Chamber of Commerce and Industry (HACCI) is all about fostering a strong Hellenic-Australian business and professional community and one of the ways we do this is by showcasing the brilliant entrepreneurs right on our doorstep. There are so many to choose from! Being part of HACCI has given me access to meet with so many amazing entrepreneurs within our community. I am continually inspired by their brilliant achievements, motivation, drive and dedication making me strive to continue to grow and harness my own entrepreneurial spirit. Whether you are an entrepreneur that has an inspiring story to share or an aspiring entrepreneur looking for some mentoring and advice, HACCI can support you and guide you. HACCI believes in the power of connectedness, community and it prioritises fostering the inherent passion and entrepreneurial spirit in our Hellenic Australian community. It is an honour and a privilege to be the first woman to lead HACCI as its Chair. Throughout my career and through my role as Chair of HACCI, I have met many Hellenic women that are highly driven, successful, ambitious and passionate about their community, identity and culture. There are exciting times ahead for Hellenic women in business and commerce. Having met so many young men and women in the Hellenic Australian community who are passionate about continuing the Hellenic entrepreneurial spirit, I am confident that the future of our community is bright and that the baton passed to us by our forebears will be in safe hands in the future. I wish you and your loved ones a very Happy New Year. * Georgegina Poulos is the HACCI Chair and Director of Operations.
22 December 2018
12 January 2019