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The Weekend Neos Kosmos : 22 June 2019
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 22 JUNE 2019 17 FILMS FASHION FOR ALL SHAPES + SIZES Kats says that returning to fashion has been particularly special this time around. By doing it on her terms and at her own pace, without the pressure of retail budgets and targets, she has been able to focus on the creative side of things, meaning she can offer her clients more. But above all, designing clothes for women that fit them, and that they feel empowered in is what drives her. Where Zachary was very demographic specific, in hindsight she says it cut out a large portion of the female population – the opposite of what she is doing now. "I really like that I've gone from a brand that was sort of mass market to something different," she says. "I make for all kinds of women; I've got 16-year-old girls, I've got 70-year-old women. I've got girls who are a size 4 who can't find clothes because they're too petite, and then I've got women who are a size 22. So I think it caters to everyone, and that's what I love. It's that it doesn't discriminate." A breath of fresh air for the fashion industry, you can hear it in Kats' voice, she's committed to breaking down walls. "I was at Fashion Week this year and I was just so thrilled to see women wearing hijabs on the runway - that just blew me away because we have come so far. And I want to live in a world where it doesn't matter what your name is, it's what you do that counts. If I'm pushing those barriers then that makes me so happy." Since launching online, everybody wants a piece of Effie Kats, and it's not hard to see why. Will she branch out into bricks and mortar? She's cautious, and rightly so, citing a volatile market, but if the market takes a turn, she's not ruling it out. For now her focus is online, and making made-to-wear available to all. So after her past experiences, would she ever bring an investor on again? The answer is, unsurprisingly, a sure no. For Effie, the message she keeps driving home, is that this is a very personal project. "The thing is, when you're bringing external money in, it brings other voices and opinions and I'm very, very clear on my vision. I know how I like things done, I know how I want them presented, and I don't want to have to compromise that. So if that means I have to go slower, and let it take shape organically, then that's okay because my happiness comes first." The Cruise 2020 collection in motion inside the Capitoline Museums. Greek Australian model Steffanie Tzaneros wearing a custom made gown by Effie. Effie wearing one of her creations at the NGV Gala in December, 2018. Greece, Cyprus and the big screen Nicolas Cage heads to Cyprus arrive on Cyprus on 24 June to start shooting ‘Jiu Jitsu’, his new film. President of the Cyprus Investment Promotion Agency (Invest Cyprus), Michalis Michael, told Alpha Cyprus TV that the film’s producer has been on the island for three weeks. The science fiction and martial arts film will be shot exclusively on the island at two villages on the periphery of Nicosia – Lympia and Mammari. The latter was chosen for its limestone caves that fit in well with the concept of the movie. A cademy Award winner Nicolas Cage, 55, is set to The €24.6m film will be produced by Martin J. Barab and Dimitri Logothetis. The latter will also direct the movie, with cast members including Frank Grillo, Alain Moussi, Rick Yune, Marie Avgeropoulos and JuJu Chan. “This development is of decisive importance for the development of Cyprus’ audiovisual sector and for the economy more generally, as it is an important investment with multiple benefits that will promote our country internationally,” Invest Cyprus had said during the announcement of the production in April. Lanthimos shoots at Rome’s Capitole Museum I Singer Kelly Rowland wearing one of Effie’s creations on The Voice this week. A collaboration between Effie and Emmylou MacCarthy. talian fashion giant Gucci has recruited Yorgos Lanthimos to shoot its latest cruise collection for the Cruise 2020 lookbook, held at Rome’s Capitoline Museums. The Museums are famed for their marvellous artifacts such as a Roman copy of the ancient Greek statue of Leda and the swan. Alessandro Michele, the Roman creative director, selected the location because he wanted to “magnify the importance of the copy”. He told Another Man that it is “at times more authentic and real than its original.” Lanthimos was chosen because of his humorous approach to filmmaking. The result is highly artistic with models hopping and jumping and interacting with the iconic pieces in the galleries. The cinematography is similar to those of “The Lobster” and “Dogtooth”.
15 June 2019
29 June 2019