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The Weekend Neos Kosmos : 05 October 2019
10 THE WEEKEND NEOS KOSMOS | SATURDAY 5 OCTOBER 2019 DIGITAL.NEOSKOSMOS.COM holidaying in Greece, he would set out trying to find a piece of home - of the culinary variety – but found it to be near impossible. Not living anywhere near a Greek deli, and especially not one that stocked his favourite products, was frustrating. A self-professed foodie, on his last trip to Greece, he spent six months travelling, and the more sights he visited, the more new products and flavours he discovered, which only fuelled his passion. Knowing that there must be others in a similar position, he decided to start laying the ground work for Grecian Purveyor – an e-store selling premium, authentic Gourmet Greek products to your E very time Vasileios Dachris returned to Australia from Greek delicacies, delivered straight to your door – which launched last month. "I realised that establishing an online store and being able to actually share all those amazing Greek foods with everyone in Australia, not just the ones who live near Greek delis, is the best thing to do. So I resigned from my job, and invested my passion, everything I had, on establishing Grecian Purveyor," Vasileios told Neos Kosmos. Think organic raw honey with royal jelly, Greek black truffle oil, the finest red saffron, homemade fig jam, fine truffle salt, superior extra virgin olive oil, organic mountain tea and naturally smoked pure sea salt, to name just a few – all of which are natural, organic products with no artificial ingredients or preservatives, an approach to food that Greece does extremely well given its farming heritage. "Greece never really went through industrialisation, so there's a lot of farming that for what they do, and they put everything into it. They are food artisans," says Vasileios. In his commitment to the highest quality, Grecian My mission is to slowly elevate the brand Greece to be a little bit like brand Italy, “ William Dachris. happens naturally, how it's meant to be. We concentrate on finding independent producers, and a lot of family businesses that have passion which is a bit more premium, a bit more luxurious Purveyor receives continuous shipments throughout the year from Greece, so that customers receive the newest batch of stock. This extends to the delivery service, with all metropolitan areas receiving their orders within 1-2 business days. Aside from giving those in Australia the chance to indulge in Greek delicacies, Vasileios' endeavour seeks to go well-beyond. Through this new platform, he is seeking to improve and elevate the brand of Greece, by educating Australians about authentic Greek food – beyond the humble souvlaki - and the rich culinary culture that goes hand in hand. "My mission is to slowly elevate the brand Greece to be a little bit like brand Italy, which is a bit more premium, a bit more luxurious," he explains, citing extra virgin olive oil (EVOO) as one example. "When we look at EVOO, which is the best olive oil you can get, Greece is actually the number one producer. Over 80 per cent of the oil produced in Greece is EVOO, which is a huge percentage. Now a lot of that is not sold as a branded Greek product; it is exported from Italy and Italy sells it as Italian EVOO because they have the brand and they can sell it at a premium level. "We have all these amazing products of such high quality that are actually really luxurious products and they should be appreciated as such." To spread the word, Vasileios is running a Journal, available through the Grecian Purveyor website, along with an email newsletter for subscribers, with posts that will delve into the history of Greece's products, possible health benefits, as well as creating a bridge between the consumer and producer, by sharing their back story. Taking it one step further, Grecian Purveyor is all about high quality, natural ingredients, and helping Australians ANASTASIA TSIRTSAKIS Naturally sundried Greek Kimi figs. Handmade sour cherry, traditional fruit preserve. Flavoured organic extra virgin olive oil.
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