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The Weekend Neos Kosmos : 19 January 2019
DIGITAL.NEOSKOSMOS.COM THE WEEKEND NEOS KOSMOS | SATURDAY 19 JANUARY 2019 13 LIFESTYLE Antetokounmpo becomes face of new STR8 Fragrance Collection is encouraging young men to "Go for Great" just like 'Greek Freak' Giannis Antetokounmpo. The company behind one of the most successful perfumes in Europe, the Greek-owned Sarantis Group has found everything their fragrance embodies in the face of the Bucks star. Sarantis Group is one of the leading fast-moving consumer goods companies in Europe and has a very strong international presence, operating subsidiaries in F A tanning product bursts onto the scene. "Just get started. There is no right time to do it. Especially in this day and age it is easier than it was. With this online world you've got the world just in your palm, in your phone. So there are so many tools out there, and so many ways to do it. Pick an idea, be passionate about it and get started and why not give it a go. You don't need a lot of outlaying, it is not like it was back in the day where you needed a shop and you needed billboards or magazine advertising, the times have changed," said Kelly. Olivia, too, believes in having a can-do attitude. "You need a lot of drive and to love your product. You can come up with any idea but make sure it is a great one. Make sure the product works and has great branding. Branding is key as well as a great tone of voice for the company. The hard part is coming up with the idea because there is so much out there and there is so much competition. How you separate yourself from the rest is important", she adds. For you, the reader The Fox Tan story ends here. For Kelly and Olivia though, it continues and the signs of more successes coming their way, are there. amous European fragrance and toiletries line, STR8 12 European countries through an extensive distribution network and exporting to more than 40 countries worldwide. With Giannis as its face, the campaign has been rolled out to more than a dozen countries gaining millions of impressions and sales for both the NBA star and the Greek fragrance respectively. The new STR8 Antetokounmpo Collection includes two scents, 'Rise' and 'Ahead', which as Giannis explains represent who he is on and off the basketball court. The idea behind the Antetokounmpo Collection is that every spray enhances a young man to "go and get" what they want in life without any fear or hesitation, in order to experience the great feeling of success, just like he did. From humble beginnings, but rising to stardom thanks to his immense passion and determination; the two STR8 fragrances represent the subtle and strong sides of the 'Greek Freak' phenom. The Philippines is the first market outside of Europe to launch the new Fragrance Collection under Antetokounmpo's signature. HOLYDAY, the Greek-born minimal label becomes a swimwear favourite A L-R: George Euripidou, father of Kelly and manager of the Oakleigh, Bank of Sydney branch, Kelly, Olivia and Miltos Michaelas, CEO of Bank of Sydney. new label that took its first dive into the fashion pool mid2018 has been winning the hearts of fashionistas and swimwear aficionados all around the world. Founded in Greece by high-school friends Yasmine Hottary and Eugenie Radopoulos, sustainable brand Holyday has been gaining popularity by the day. Hottary and Radopoulos, both fashion lovers and creatives, came up with the idea of starting up their own swimwear label, where else but on a white sandy Greek beach. Since launching their minimalist line, they have been featured in several cutting-edge international publications the likes of Tatler Traveller, Stylist and most recently, following their notable success during the Greek summer, Forbes. "For us, holidays are actually holy-days and we want our customers to feel beautiful and comfortable," the duo said. "Our collections feature modern swim pieces that can be worn to the beach but also as part of an outfit to a dinner on the island... in Greece where summers are known for their distinctive beauty, grace and simplicity. The place where a swimsuit is the single piece of clothing that you need day and night." For the two women, Holyday is an attitude and holidays are sacred, which is why they wanted to create a line that exudes happiness, simplicity and comfort but also a brand that embraces the female figure with love. The idea is to celebrate the feeling of leisure and timelessness by creating two and one piece swimsuits that compliment all body types. "Holyday pieces are lovingly produced by hand, locally and sustainable, supporting the Greek fashion manufacturers and their skilled artisans," Hottary and Radopoulos emphasised explaining that their aim was to "innovatively revisit classic swim essentials". "We design for the effortless woman, with a focus on fabric, form and fit. Holyday's style premise stays true to the look décalé with stand-out beach pieces of uncompromised quality," they said”. The second main goal of the brand is to promote local craftsmanship with every swim piece being handmade in Greece and made of high-performing Italian fabric providing comfort and perfect fit to all body types. Holyday's swimsuits have been donned by influencers, fashion models and of course girls of all shapes and sizes across Europe and have recently made their way to New York and Australia!
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